Settlement report 4/6~4/7/2012

Donation : 183.00 USD

Expense : Rice 0.65 USD,  Soup : 1.65 USD, Coffee : 7.60 USD, Kebab : 3.80 USD

Left in hat : 169.30 USD


Thank you very much. I received a lot of the donations since I asked you all.

I sometimes receive request to let all the comments approved automatically. Currently, it’s already almost automatically approved but at least it takes some time to appear on the page. It’s difficult to have a simultaneous conversation by using the comment function. (Did you try livechat and forum ?)

However,  the problem is the trolls. Now so many people want to kill Mochizuki Iori, if I let them appear automatically, it will be a troll magnet.

Even Enenews came to me to talk about trolls because a troll started personal attack to other readers and Enenews itself. It was impossible for them to control all the conversation because they hadn’t checked all the posts before.

However, it was easy for Fukushima Diary to take a control because we know what is going on though it’s not throughout.

I wish if I could make it free totally, but do you really want to have dinner where all the bugs, frogs and snakes come to steal your meal freely ?

There is another point that I may increase traffic by letting comment appear without checking. That might be true. Actually Enenews has higher rank whether it’s because of the free commenting system or not.

However, Fukushima Diary is not for traffic, never be for google rank even if it kills donation. All for the contents.

I clearly feel the era of google is over. I don’t even google to search. Google does search Fukushima Diary to add to the search result. I use google alert with the term of “Fukushima” but the result is always my own article. lol

Google results are often from 2007 or 2008. It’s useless to know what IS going on.

Fukushima Diary is read by people to concern about Japan, leaving family in Japan, living in the west coast of America, living in Japan but not very familiar to the internet. I want to help those people, and they give me some money when they kindly appreciate what I do. This is our economy. There is no room for google. We don’t follow google. Google follows us.

If you try to earn traffic, you may fall into populism. It’s easy to earn the traffic. You only need to keep posting like reactor 4 may explode, reactor 2 may blow up, plutonium is in my pants, Godzilla is coming up etc.. then you’ll find yourself big and fat as FOX channel.

You may say, “so do we have to keep paying you money forever?!” No, please stay calm. Some media companies always read Fukushima diary. Sometimes they kindly put links on their articles, but sometimes don’t.

That’s ok. That is the internet, but as I said above, internet is changing. As more and more people start reading news on tablets or smart phones, internet ads will be hated more and more because it kills battery. In my opinion, internet advertisement will almost disappear in 5 or 6 years. Also, the biggest problem about internet advertisement is loyal repeaters don’t click it because they see it everyday, and then blog owners start treating loyal readers cold, which is totally meaningless. On the other hand, in the economy of donation, you get paid more if you have more loyal repeaters, which is more rational.

In that world, how do you make money from the web ? We shall already start geting used to the economy of donation.

I don’t think Fukushima Diary is perfect. It’s far from there.

However, I spend 99% of my time on researching. We bloggers are beyond google. How do we get news ? It’s back to the good old saying, “It’s not what you know, it’s who you know.” It’s all the work of web 0.0. Very very time consuming so I can’t cover the technical field. I therefore very much appreciate if someone offers help for design or technical matters.

Thank you very much.



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